Analysis of Issues Arising from Food Claims in the ''Functionalization Trend'' of the Food Market and Recommendations for Scientific Management

As the people's health and wellness needs continue to grow, traditional dietary nutrition, medicinal diets and other "treatment of disease" concept is increasingly popular, with "food and medicine substances", new food raw materials such as raw materials, new food, internet celebrity food endless, promoting the market to promote the promotion of food to strengthen the body and even prevent the treatment of disease "functionalization" trend is becoming increasingly significant. Even the prevention and treatment of disease "functionalization" trend is becoming more and more significant. Due to the fact that the regulatory positioning of food function claims is yet to be clarified, coupled with the people's limited knowledge of health food that can claim health care functions, and other factors, there has been an increase in the number of illegal behaviors such as false propaganda and illegal additives to food on the market, and these illegal behaviors mainly occur through network sales, conference marketing and so on, which seriously affects the safety of the consumers and their legitimate rights and interests. In order to standardize the management of food claims in China, it is recommended that, on the basis of strengthening risk assessment and strict supervision and law enforcement, focusing on improving the relevant regulations and standards, strengthening the popularization and publicity of food safety, and forming a synergy in the governance of food safety.