Abstract: In recent years,as consumers health awareness has increased,not from concentrate(NFC)apple juice has gradually become one of the most important apple products in China with a good development prospect. It primarily attributes to their better original fresh-like quality,flavor and nutritional value. Based on the characteristics of NFC apple juice and the concept of minimally processing and clean label,this paper reviewed the innovative processing technologies and new trends of NFC apple juice production,including raw apple materials selection(e.g. variety and maturity selection),crushing and pressing technologies(e.g. spiral-filtering pressing),clarification and filtration technologies(e.g. nanobiocatalyst,membrane separation),pulp stabilization technologies(e.g. high pressure homogenization,natural stabilizer adding),and sterilization and packaging technologies(e.g. high pressure processing,aseptic packaging). Its aim is to provide theoretical guidance and practical reference for further developing the NFC apple juice industry in China.